



My team was tasked with creating a new corporate website to introduce all of the Fruit of the Loom, Inc. family of brands, showcase our CSR and environmental efforts, allow for a central location for all corporate news, and host our careers portal. We researched corporate sites, developed user stories and personas, did user research, created a design specification and system, created wireframes, prototypes, and built out the site. The site was a big hit with internal and external users alike and allowed the c-suite and HR team to quickly launch internal or external communications.