CafePress Web Design

As part of the brand refresh, I developed a new user experience and UI for the CafePress e-commerce website. Using our user stories, customer journeys, and research from the brand refresh, I developed a mobile-first plan for the site marketing pages with an extended color palette, increased white space, clean design, clever copywriting, and storytelling in our imagery. Showing here are the initial prototypes developed in Adobe XD. After testing, the new experience resulted in increased conversion, faster build time, increased page speed, and improved Google organic ranking.